AI product definition.
Clarify whether AI should be the product, a workflow layer, an assistant, or simply not there yet.
AI product strategy
I help founders and teams decide where AI belongs in a product, how the experience should behave, what should stay human-controlled, and how to turn AI ambition into workflows people can actually use.
Where I help
Clarify whether AI should be the product, a workflow layer, an assistant, or simply not there yet.
Design assistants that understand context, ask for clarification, recover from mistakes and feel useful in real workflows.
Decide where users should review, approve, correct or override AI output before anything important happens.
Turn vague AI ambition into structured workflows, roles, data inputs, outputs, permissions and operational controls.
Principles
AI should improve the product outcome, not decorate the pitch.
Users need to understand what the system knows, what it guessed and what they can change.
High-stakes actions need review, approval and recovery paths.
Memory is a product decision, not only a technical feature.
The best AI products feel bounded, useful and correctable.
Related work
Next step

Ask Fab.
Product, AI & venture
Quick answers on how I work with founders — building, advising, investing, and consulting on digital products.
From idea to MVP to launch — plus founder advisory, product investment, and consulting.
Most founders don't need more features. They need clarity on the user, the product, and what to build first.
Start with a question