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Client WorkEdTech

Australian PTE Learning Platform

A test-preparation platform designed for students in Australia, covering the full journey from discovering a course to actually studying, practising and tracking progress.

The project spanned both the acquisition experience — a public marketing website and course discovery — and the core learning product used by students and instructors.

Client identity withheld due to confidentiality.

Context

English-language test preparation is a high-stakes, outcome-driven experience. Many students are studying toward study or migration pathways, often alongside work or other courses, and they need a product that helps them prepare efficiently and know whether they are improving. That meant designing two connected experiences: an acquisition layer that helps prospective students understand and choose a course, and a learning layer where the actual preparation happens.

The challenge

  • Turn marketing interest into confident enrolment
  • Make lessons easy to start and return to
  • Provide practice that mirrors the real test
  • Show students whether they are genuinely improving
  • Give instructors clear visibility of learners
  • Keep administration and content manageable

Users

  • Prospective students
  • Enrolled students
  • Instructors & tutors
  • Content administrators
  • Operations & support staff

Product scope

  • Marketing website & course discovery
  • Pricing & enrolment
  • Student onboarding
  • Lessons & learning content
  • Practice & mock tests
  • Progress tracking
  • Instructor workflows
  • Administration & content management

Core areas

Discovery & enrolment

A marketing site that explains courses, outcomes and pricing, and moves prospective students into a clear enrolment flow.

Learning experience

Structured lessons and content that are easy to start, resume and navigate across sittings.

Practice & assessment

Practice activities and mock tests that reflect the real exam format so students build familiarity and confidence.

Progress & feedback

Visible progress across skill areas so students understand where they stand and what to focus on next.

Instructor & admin

Workflows for instructors to follow learners, and administration for managing courses, content and students.

Design approach

Marketing-to-learning continuity

The path from first visit to first lesson should feel like one product, not a hand-off between two.

Realistic practice

Practice should mirror the real test experience so preparation transfers to test day.

Visible progress

Students should always be able to see improvement and know what to do next.

Instructor clarity

Instructors need a clear view of learner activity without unnecessary complexity.

Complexity

  • Public website + core learning platform
  • High-stakes, outcome-driven users
  • Practice and assessment content
  • Progress and performance tracking
  • Student & instructor workflows
  • Content administration at scale

What this project demonstrates

EdTechLearning-platform UXMarketing-to-product conversionPractice & assessment designStudent & instructor workflowsProgress & performance systems

Selected project details have been anonymized due to client confidentiality. No client names, logos or private information are shown.

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